An exclusive preview of a Minecraft venue based on a closed down Berlin night club called Griessmuehle. A look at the user experience behind virtual club design.
Early on in the lockdown I threw a few virtual raves, but decided theyâre not for me. Simply put: I thought theyâre not engaging enough to compete with all the other things I could be doing. I hear you: they have an important role. I agree with that, but I think they typically do poorly in terms of fulfilling that role.
4 key roles for virtual raves:
- A place for a scene to connect.
- A place to discover new music & talent.
- A place to for artist-fan connection.
- A place for entertainment.
With very few exceptions, I feel these roles are fulfilled better in other places. Scenes connect on Instagram and to a lesser extent Soundcloud nowadays. These platforms are also excellent ways to discover new underground music, bootlegs, and remixes that you wonât find on Spotify or other large streaming services.
As for entertainment⌠There are productions with dozens of millions of dollars in funding at our fingertips through video streaming platforms, television, video games, etc. And personally I enjoy the latter, because I can play games (with friends) while listening to new music. When itâs actually convenient for me.
Itâs like virtual raves are fun and engaging for the organizers and performers, but much less so for the audiences.
So if you know me from a nightlife context: thatâs why youâre not seeing me at many livestreams and virtual raves. But last weekâs look at a new Minecraft club has made me changed my mind.
Inside LiveJar, a virtual club based on a closed real-life venue
Minecraft raves are not new. Perhaps the most prominent organizer thatâs still active, Club Matryoshka, started throwing them in the summer of 2019. Around the same time, a Reddit user named throwawayforlewdstuff built a Minecraft version of legendary and notoriously hard-to-get-into Berlin techno club Berghain. This same person, also known as gibier_, has now created a new Minecraft version of another Berlin club together with a group of other artists.
The Minecraft venue is based on Griessmuehle. Which was easier to get into than Berghain, but that difficulty is now inversed. Berghain now functions as an art gallery due to the pandemic, so if you have a ticket, youâre in. However Griessmuehle was forced from the location that the Minecraft venue is based on – youâll never be able to enter it again. So no matter how well we tackle the damage done to nightlife by extended shutdowns, the reality of real estate development will continue to have an impact on nightlife.
Last week (Sept 30), LiveJar had a beta run to test the server and collect feedback. What follows is a rundown of the experience. Iâll do my best not to give too much away, because I think theyâve captured an important element of good nightlife venues well: photos, videos and stories wonât do it justice – you have to go experience it for yourself.
When you join the server youâre spawned outside Griessmuehle (or LiveJar). As you walk up to the door youâll see a large and rather unfriendly looking bouncer. Youâre also greeted by the ambient sound familiar to anyone whoâs ever queued outside a club: muffled techno beats. Sitting comfortably at home for half a year, Iâd actually forgotten about that rush just before entering. A mix of anxiety and enthusiasm. I had not realized how much Iâve missed it.
They run the audio through a plug-in called OpenAudioMc, which allows Minecraft server admins to map music to certain areas. When joining the servers as a listener, the plug-in runs in a browser window you keep open in the background. As you move through the map, the music will play through the browser and will change when you switch rooms.
Entering the venue was particularly exciting, because of the familiarity of the layout and how well the team captured certain details. Most importantly, it was fun to just wander around and see whatâs going on in familiar places, less familiar places that I actually never spent much time in, and unfamiliar places that the artists added, like extra rooms and floors and certain objects.
A good club will draw you in and make you forget about the world outside. It puts you in a place where time is frozen. A place where you can experience, explore, and interact. I think I spent a good hour exploring the map and I still donât feel like Iâve seen everything. Since it was a beta, there were not many people around, so it was a bit like showing up at a party way too early. And a rave is not a rave without ravers. Minecraft allows people to customize their avatars, so Iâm looking forward to seeing all these areas populated with people in creative costumes.
To make sure people move around the map, the makers have hidden drinks around the map like easter eggs. There are 3 types and each of them has its own effect on the player upon consumption. I wonât spoil what they are. There are also bars in the venue, which allows people to attain these drinks in exchange for donations (powered by tebex.io) that the organizers use to cover their costs, pay DJs, and donate to charity.
The venueâs staff have special controls in their inventory, which allows them to play with the lighting and smoke machine in certain rooms.
Some of these effects are intense. Especially if youâre under the influence of one of the virtual beverages. It can be really disorienting. You will definitely walk into a wall at some point. At first this bothered me, but it also echoes the experience of Berlinâs early techno clubs (well-documented in the WE CALL IT TECHNO! documentary on YouTube). Remember being on the way from the dancefloor to the bar (or vice versa) when the smoke machine fills up the room and you just decide to stay where you are for a moment until the smoke clears up? Itâs part of the experience, itâs part of the unknown of these nights that make them so exciting and the admins behind LiveJar have managed to recreate this well.
Currently, the creators of the server are preparing for launch. Theyâre looking for artists and organizers who want to play on their servers and bring their audiences in. You can get in touch with them (kelit, devBowman, gibier_ aka throwawayforlewdstuf) on their Discord server.
Theyâre also looking for additional staff members to help with the scenography and an experienced Minecraft server admin in order to scale the experience to more users.
Better than real life?
I feel virtual events have a chance of doing things that you canât do in real life. Those things are necessary in order to fulfill the criteria outlined in the bullet points at the start of this article. I previously wrote an article about 8 âgenerativesâ that can give virtual events an edge over real life events, so letâs see how LiveJar stacks up:
- Magical powers: â . Whether itâs the drinks or falling from high distances and living to tell the tale: youâre definitely something more than human on the server.
- Interactivity: â . An important aspect of the interactivity for me was the exploration aspect as well as trying out the various drinks in various places and seeing what would happen. I set a goal to go out to find a drink and come back to the dancefloor, wait for the wildest smoke and light effects, and then take a drink and see what itâs like (woOoAaoahH). I didnât actually consider exploration as part of interactivity when I wrote my original article, but itâs definitely an important element.
- Context synergy: đ˛. This box will be ticked as soon as they start populating the server with artists. Certain artists and scenes definitely make sense in the context of Minecraft and / or Griessmuehle.
- Artist proximity: đ˛. Even though sets have to be pre-recorded due to technical limitations, the organizers expect the DJs to be present for the rave. Even with a handful of people on the server during the beta, there was a lively chat, so I assume this box will be ticked as soon as they launch.
- Fan community or scene networking: đ˛. Similar to the previous bullet point. This actually lends itself really well to it. Especially since the map is large with lots of different areas. Itâs possible to change the server-wide chat into more localized chats (e.g. you only âhearâ people in your area of the map). This makes it possible to have multiple dancefloors and areas with various adjacent scenes hanging out. The admins hadnât set up the server this way during the beta, but mentioned it had been on their minds.
Just one caveat: the requirement to purchase Minecraft could be a barrier to bringing a scene onto the server. Will people who have already purchased a console or mobile version of Minecraft also purchase the PC version? - Global proximity: â . It seemed like most people on the server were French (despite 95% of the conversations happening in English). So yes, definitely a good way to connect scenes across borders and get music fans from various cities into the same room and exposed to each other (an aspect normally reserved for touring DJs and traveling fans).
- A role to play for the viewer: â . Like I wrote above: this will be so exciting with more people on there, with customized avatars, bringing increased interactivity and life to the various areas of the map.
- FOMO: Fear Of Missing Out: â. You tell me. Do you think youâd attend the launch event?
One more time in case you skipped over it above: you can stay up to date or get in touch with LiveJar by joining their Discord server at https://discord.gg/DXvrx3W.
As for Griessmuehle: theyâve since found a new location to reopen.